Festive

For a calm elegance.

Shop Kota Sets

Hand block

Printed by hand, one panel at a time.

Shop Cotton Sets

Workwear

Quiet enough for a Monday.

Shop Co-Ords

Occasion

A print that does the talking.

Shop Vacation Edit
 
 
 
 
  • Free delivery on 2+ pieces Across India, no minimum spend
  • 7-day returns & exchanges Unused, with tags intact
  • Dispatched in 2-4 days Tracked, every order
  • UPI, cards & wallets with COD. One-tap checkout & COD is available.

Start with the shape

Browse by what it is, not what it's for - sets, kurtas, co-ords, shirts. Your wardrobe doesn't think in occasions, and neither should you.

New this week

Ordered by what is actually in stock, newest first.

“I may be a beginner at some things but I've got a black belt in shopping.”

KAMALI GOWTHAM, FOUNDER

Aika started because nothing in the shops fit the way Indian summers actually work. Everything here is cut for heat first, and photographed on the people who wear it.

On you, on reels

Everything here, moving. Styling, fabric up close, and how each piece actually falls.

@aika_thelabel